Inverted Pyramid

     Inverted Pyramid. What is it? Well, it's as simple as this. An upside-down triangle. Here, let me show you so you can understand a little better. So, as you can see the most important information is at the top of the paragraph. This is the most important paragraph because this is where you hook you're reader and include the most important information. It's kind of like the first date-you only get one chance to impress your "reader".
http://en.wikipedia.org/wiki/Inverted_pyramid

        Many journalists use this structure to their articles as a guideline or an outline. Just remember "the reader can stop reading at ANY time". Usually in news articles you'll see the writer write the not-so-important details in the middle. Then, have the least important details in the last paragraph. But sometimes, the last paragraph is important because you want to close your writing with a big finsh.

       The inverted pyramid is important to journalism because when your writing it's not always necessary to put excess information. "If a story was too long, and couldn't fit into the plot alloted the page, it had to be cut quickly, usually from bottom-up." says  Christopher K. Passante in The Complete Idiot's Guide to Journalism.This can get you off topic and your reader can stop reading. I will use the inverted pyramid in my writing by remembering this: the reader can stop reading at ANY time.
http://www.poynter.org/how-tos/newsgathering-storytelling/chip-on-your-shoulder/12754/writing-from-the-top-down-pros-and-cons-of-the-inverted-pyramid/